The furniture industry is changing fast. Buyers face pressure to find better products, better prices, and better partners.

CIFF is where buyers meet real factories, test real products, and start real partnerships.

If you’re a buyer looking for trusted manufacturers in China, CIFF is one of the most effective ways to meet the right partners. I’ve met hundreds of buyers there. Some were new to sourcing from China, others had long-term suppliers but were looking for better quality or lower cost. All of them had one thing in common: they wanted to see the truth behind the catalog.

Where is the China International Furniture Fair?

The world’s buyers don’t fly to China for nothing. Location matters when choosing a trade show.

The China International Furniture Fair (CIFF) is held in Guangzhou and Shanghai. Guangzhou hosts the March edition, while Shanghai holds the September edition.

CIFF Guangzhou is located at the Canton Fair Complex, one of the biggest and most modern exhibition centers in China. This location is close to major ports, airports, and hotel districts. It’s also easy to plan factory visits around this area, especially in Zhejiang, Foshan, and Dongguan.

Why Guangzhou is a strategic hub for furniture sourcing

Guangzhou is more than a trade fair city. It’s a gateway. Many buyers use this visit to explore more of the supply chain. For example, my factory is in Anji, Zhejiang, which is a few hours away. Buyers often book their CIFF schedule first, then visit our factory afterwards. This creates a full sourcing experience: they see the products at the booth, then they see the production in action.

CIFF’s location helps buyers do more than attend a show. It helps them plan full sourcing trips. That’s why people from Europe, South America, and the Middle East come back every year.

How big is the furniture market in China?

China is a giant in global furniture manufacturing. But what does that mean for you as a buyer?

China is the world’s largest furniture producer and exporter. In 2023 alone, furniture exports reached over $70 billion USD.

Many of the world’s retailers and wholesalers depend on Chinese factories. Why? Because of scale, speed, and specialization. From raw material sourcing to final packaging, Chinese suppliers have optimized every step.

What this means for international buyers

I often meet buyers who say, “We used to work with factories in Vietnam or Malaysia, but we come back to China for design and delivery control.” China’s scale makes a difference. For example, my factory doesn’t just assemble chairs. We mold the plastic parts in-house. We test every mechanism in our own lab. That level of control is not common everywhere.

Another key factor is variety. Whether you’re sourcing luxury recliners, ergonomic mesh chairs, or budget office sets, you can find them all in China. And not just from one company. You can compare across dozens of suppliers in the same show.

If you’re serious about buying furniture in bulk, you need to be in China. And if you want to save time, CIFF is where you start.

Where is the Guangzhou Furniture Fair 2025?

Planning your trip early leads to better results — and the CIFF Guangzhou has fixed dates and a well-established location that makes it easy for international buyers to plan ahead.

The 2025 edition of CIFF (March) will take place at the Canton Fair Complex in Pazhou, Guangzhou.

This venue is one of the largest and most advanced exhibition centers in Asia. It’s been the home of CIFF’s spring edition for years, thanks to its convenient layout, excellent infrastructure, and easy accessibility from major transport hubs.

At the Canton Fair Complex, buyers can explore an enormous range of products — from office chairs and executive desks to living room furniture, recliners, raw materials, and hardware — all divided into well-organized halls by category.

There are food courts, lounges, and services throughout the venue to support buyers during long sourcing days. Whether you’re visiting for the first time or returning for another round of sourcing, this location ensures an efficient, productive, and professional experience.

✈️ Tip: Book your hotel early — the best options near the venue fill up fast during CIFF season.

How to make the most of your visit to CIFF Guangzhou

When buyers ask me how to prepare, I give them a simple plan:

1. Book your trip early. Hotels near the venue get full fast.
2. Use the official CIFF website to filter exhibitors by category.
3. Pre-contact suppliers you’re interested in (yes, including us!).
4. Block 1–2 extra days for factory visits.

If you’re flying from the US or Europe, you want to make the most of every day. The good news is CIFF is very structured. Every product type has its own section. Office chairs like ours? We’re always grouped with similar suppliers, so buyers can compare directly.

Some clients I met at CIFF said they made more progress in three days at the show than they did in six months of emails. Face-to-face talks move faster. Samples can be reviewed immediately. And trust builds quicker.

What is the biggest trade fair in China?

China has many exhibitions, but some stand out above the rest.

The Canton Fair and CIFF are among the biggest and most globally recognized trade fairs in China.

The Canton Fair is a general import-export show. It covers almost every category — from electronics and textiles to machinery and consumer goods. It’s great for buyers looking for a wide range of products.

But if you’re in the furniture business, CIFF (China International Furniture Fair) is the one that really matters.
CIFF focuses 100% on furniture — office chairs, recliners, sofas, home furnishings, and more. It’s where serious furniture buyers come to discover trends, meet top suppliers, and compare quality in person.

Many overseas buyers make decisions at CIFF because they can see, sit, and feel the products themselves — something online sourcing can’t fully replace. That’s why CIFF continues to be a must-attend event for professionals in our industry.

That’s exactly why Qiyue joins CIFF every year — to meet real buyers, face-to-face.

Why CIFF stands out for furniture sourcing

Let me share a real example. A buyer from Chile once told me he visited both the Canton Fair and CIFF. He said, “Canton Fair was interesting, but CIFF is where I found real manufacturers with the designs I wanted.”

CIFF offers a deeper view. You don’t just see products. You meet the makers. And for many buyers, this is what matters most. At CIFF, they can ask how the chair mechanism works, test the comfort, and ask about durability. They can’t do this through online platforms alone.

CIFF is not just big. It’s specialized. That’s what makes it powerful.

My Insights as a Manufacturer

Buyers want transparency. They want to know who they’re dealing with. At CIFF, they can do just that.

• Buyers value the ability to distinguish between factories and trading companies.
  This helps them avoid unnecessary mark-ups and establish direct relationships with the real source.

• Attending exhibitions allows buyers to verify the actual product quality compared to online photos.
  Many buyers have concerns that images may not reflect the true look and feel of the product — seeing it in person makes a difference.

• Visiting the factory after the show builds deeper trust.
  It gives buyers confidence in our production processes, quality control, and professionalism.

• As a factory, we offer direct insights and genuine feedback from real buyer interactions.
  This allows us to continuously improve and better meet market expectations.

These insights come from real conversations I’ve had with buyers. Some of them started with doubts. Others were already experienced. But once they saw our products at CIFF, and visited our factory in Anji, they made decisions faster, with more confidence.

Conclusion

CIFF gives buyers a chance to see, touch, and trust what they’re buying. But it’s more than just a product showcase — it’s a place to build real confidence. When buyers meet the team behind the products, ask questions face-to-face, and experience the comfort and quality firsthand, it changes everything. It turns hesitation into action, and interest into long-term partnerships.

For us, every conversation at CIFF is an opportunity to understand our customers better and improve what we do. That’s the power of showing up — and why we’ll keep showing up.

Qiyue — Enjoy your comfort seating.

About My Business

Name: Judy Jiang
Title: Owner / Sales Director
Cellphone / WhatsApp / WeChat: +86 13656724809
Email: [email protected]
Website: www.qiyuechairs.com
Product Range:

• Exclusive mesh chairs
• Leather chairs
• Recliner sofas

Business Model:

• B2B (Wholesales only)
• Export to Europe, South Africa, South America, Singapore, Malaysia, and the Middle East
• In-house parts production, office chair and sofa production lines

Mission:
Qiyue is a knowledge-sharing platform dedicated to helping others learn about office chair design and manufacturing.

Our Story:
Founded by me and my husband, both former chair factory employees, Qiyue now supplies brands like OfficeMax, Office Depot, Walmart, and others. We believe in giving back by sharing expertise and helping our customers grow.